SUKU aims to become the universal symbol of truth for consumers and brands, making commerce more transparent and efficient through the power of blockchain.
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connecting with the conscious consumer
The sustainable market for fast moving consumer goods is valued at $2.5T*, which includes an untapped market opportunity worth $1T. With consumers increasingly concerned about where products come from, the meaning of responsible business is shifting, demanding companies to:
* Read more about the market study by Unilever here.
our role in this market shift
helping companies better serve conscious consumers
Large corporations and brands don’t yet know how to address and provide the transparency the conscious consumer wants.
helping consumers find truthful, transparent, verified products
Nearly 40% of customers say they would switch from their current preferred brand to one that offers more transparency.
enabling the future of commerce
$1T untapped market
SUKU aims to help brands satisfy the 21% of consumers who do not purchase sustainably due to lack of verification, quality, performance, and high costs.
efficiency & transparency
Increased brand transparency, coupled with supply chain efficiency, enables brands to differentiate products and verify product claims.
new business opportunities
SUKU provides access to an ecosystem of businesses without intermediaries for brands to explore new opportunities.
a powerful verification tool
Our solution traces products from raw materials to finished goods, allowing brands to offer differentiated, transparent products with attributes that consumers can view and verify through the SUKU blockchain.
backed by our supply chain ecosystem
SUKU’s blockchain-based supply chain ecosystem enables retailers and suppliers to transact efficiently, securely, and transparently. Product traceability is among the many other efficiencies created through this interaction on the ecosystem which are then translated to the end consumer.
citizens of the future
Citizens Reserve has brought together a team with experience in blockchain, supply chain management, finance, and technology development to build SUKU.
Former Blockchain Product Lead at Deloitte, Duke MBA
Former Global Blockchain Leader and Partner at Deloitte
Founder of Gamevice, Former Partner at VaxCare
Former Technical Director at Oracle Sun, Supply Chain Specialist
Air Force Veteran, Former Strategy Consultant for Defense Logistics Agency
Former Deloitte Tax Manager, CPA
Former Manager at Deloitte, Duke MBA
Former Blockchain Architect at Deloitte
Developer, Architect, and Systems Engineer
Former Technical Manager at IBM, Technical Author and Speaker
Former Blockchain Analyst at Deloitte
Co-Founder and CEO of Bittrex Exchange
Founding Managing Partner, HCM Capital-Foxconn
Blockchain and Finance Professor, Duke University
Co-founder of Earn.com, acquired by Coinbase
Co-Founder, Bloq | Founding Partner, Tally Capital
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