giving power
back to consumers

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introducing suku

truth. verified.


SUKU aims to become the universal symbol of truth for consumers and brands, making commerce more transparent and efficient through the power of blockchain.





connecting with the conscious consumer

The sustainable market for fast moving consumer goods is valued at $2.5T*, which includes an untapped market opportunity worth $1T. With consumers increasingly concerned about where products come from, the meaning of responsible business is shifting, demanding companies to:


source ethically
& sustainably


be more


help customers
give back


* Read more about the market study by Unilever here.



our role in this market shift


helping companies better serve conscious consumers

Large corporations and brands don’t yet know how to address and provide the transparency the conscious consumer wants.


helping consumers find truthful, transparent, verified products

Nearly 40% of customers say they would switch from their current preferred brand to one that offers more transparency.

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Value Proposition

enabling the future of commerce

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consumer demand

$1T untapped market

SUKU aims to help brands satisfy the 21% of consumers who do not purchase sustainably due to lack of verification, quality, performance, and high costs.

product differentiation

efficiency & transparency

Increased brand transparency, coupled with supply chain efficiency, enables brands to differentiate products and verify product claims.

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new business opportunities

connected network

SUKU provides access to an ecosystem of businesses without intermediaries for brands to explore new opportunities.


suku Scanner

a powerful verification tool

Our solution traces products from raw materials to finished goods, allowing brands to offer differentiated, transparent products with attributes that consumers can view and verify through the SUKU blockchain.


suku platform

backed by our supply chain ecosystem


SUKU’s blockchain-based supply chain ecosystem enables retailers and suppliers to transact efficiently, securely, and transparently. Product traceability is among the many other efficiencies created through this interaction on the ecosystem which are then translated to the end consumer.

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citizens of the future

Citizens Reserve has brought together a team with experience in blockchain, supply chain management, finance, and technology development to build SUKU.


Yonathan Lapchik
Chief Executive Officer
Former Blockchain Product Lead at Deloitte, Duke MBA

James Bower
Chairman & Co-Founder
Founder of Gamevice, Former Partner at VaxCare

Addison McKenzie
President & Co-Founder
SaaS Entrepreneur

Mike Wheaton
Chief Technology Officer
Former Technical Director at Oracle Sun, Supply Chain Specialist

Shannon Coble
Chief of Staff & Co-Founder
Air Force Veteran, Former Strategy Consultant for Defense Logistics Agency

Thane Tokerud
Financial Controller
Former Deloitte Tax Manager, CPA

Martin Kaczynski
Director of Product & Operations
Former Manager at Deloitte, Duke MBA

Lucas Henning
Senior Blockchain Architect
Former Blockchain Architect at Deloitte

David Mitchell
Senior Platform Architect
Developer, Architect, and Systems Engineer

Jeeva Chelladhurai
DevOps and Development Team Lead
Former Technical Manager at IBM, Technical Author and Speaker

Garrett Lee
Blockchain Analyst
Former Blockchain Analyst at Deloitte

Bryce Doganer
Blockchain Engineer
Full Stack & Smart Contract Developer

Paris Reid
Strategic Relations





Bill Shihara
Co-Founder and CEO of Bittrex Exchange

Jack Lee
Founding Managing Partner, HCM Capital-Foxconn

Campbell Harvey
Blockchain and Finance Professor, Duke University

Lily Liu
Co-founder of, acquired by Coinbase

Matthew Roszak
Co-Founder, Bloq | Founding Partner, Tally Capital






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let's connect

Want to learn more on how to become part of the SUKU revolution? Leave us a message and we'll get back to you with more information.

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